At the intersection of creativity and know how

BikerLass Productions

is a consulting and production company that works with you to bring your ideas to life.

  • Content Strategy

    Whether you're a media company or a company that uses content to serve your customers, sometimes you need an outside perspective to identify opportunities for growth. Whether that's by improving what you already do or articulating a new North Star, we can help you understand the potential and design a plan to get you there.

  • Content Workflow & Team Design

    How do you need to work and what do you need to do it?

  • Talent Recruitment, Retention & Development

    Grow your talent from within.

  • Partnership Development & Management

    Sometimes the quickest way to get somewhere is by working with others. We can identify and manage these relationships to reduce the friction and increase the results.

  • Change Management

    How to bring a team along in a way that yields the strongest results.

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About Me

I was recently told that I’m not a 1:1 widget. I like to think that’s because I have a unique combination of skills - I love big ambitious ideas, but I also know how to get things done and understand how to run a business. I excel at connecting dots. For much of my early career, that’s come through storytelling — producing stories that explain the world and help people understand the seen and unseen forces that shape their lives. In more recent years, I’ve connected dots as a business leader, bringing strategic thinking to organizations as they try and reach larger audiences. I’ve worked across tv and radio, producing programs for NPR, PBS and most recently Marketplace. There I moved from the newsroom to the role of General Manager and grew the shop from a suite of radio programs to a multi-platform enterprise, united around the North Star of raising the economic intelligence of all Americans. I believe smart doesn’t have to mean stuffy; I love new ideas and I’m good at infusing intensity and purpose into an organization. I lead with passion and I’m terrible at faking it. I have been blessed by a career spent doing meaningful things that I care about.

Clients

  • Consumer Reports

    Content Strategy and Execution

  • Poynter.org

    Executive Coaching

  • Cumulus Media/Westwood One

    Podcast Development and Strategy

  • Common Sense Media

    Content and Business Development

 

 
 

Psst… what’s with the name BikerLass?

 
I’ve been surprised how many times I’ve shown up for a video meeting and the first comment has been, ‘ah, I wasn’t sure what to expect — half thought you’d be covered in tattoos and clad in leather.’ Sorry to disappoint, but I’m not that kind of biker. BikerLass comes from my long-time indoor cycling avatar. I show up on the bike the way I show up in life: all in, go as hard as I can and always find just that little bit more. Plus I enjoy the energy of the room (ok, and music helps too).  That seemed like a good name for a company.